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EUDR – Upcoming Deadlines and DDS (Due Diligence Statement)
Your morning coffee, the palm oil in your favorite biscuits, the soy used to feed your chicken, the wood in your office furniture – all of these materials began their journey somewhere in the world, often in areas connected to forests. The key question is: exactly where did they come from, and was there still a forest standing there after 31 December 2020?
PPWR A to Z – The EU’s New Packaging Regulation
One of the most significant European sustainability regulations of recent years has entered into force quietly, yet with far-reaching consequences. As of August 12, the first obligations will also take effect.
“Attention has become the most valuable commodity.”| Sustainability, Honestly with Dr. Ádám Guld (Episode 10)
Why do climate-anxiety-driven and fear-inducing catastrophe narratives dominate the media, and how is this connected to the all-consuming attention economy? Where is the line between greenwashing and the latest trend, greenhushing, and why do these pose enormous risks among young people who are highly sensitive to cancel culture? And how can companies communicate authentically in an age when younger generations tend to trust personal, human voices more than institutions?
When Nature Loss Becomes a Credit Risk
May 22 is the International Day for Biological Diversity. The theme for 2026 is “Acting locally for global impact.” This message feels especially timely at a moment when nature degradation is...
We Actually Always Live in Reality” | Sustainability, Honestly with Dr. Ádám Guld (Episode 9)
Who exactly are the members of Generation Z, how do they consume media, and why are they constantly struggling with climate anxiety and anxiety about the future? Can we still trust our own eyes in the age of AI-generated content, and how dangerous is it when young people use ChatGPT as a psychologist? And how do the attention economy and influencer culture affect companies’ sustainability communication and the recognition of greenwashing?
“It lacks straight-line, uniform motion.” | Sustainability, Honestly with Sipos Katalin (Episode 8)
How does the loss of biodiversity affect companies, and why is a radical transformation of current business models inevitable in the future? What does “nature-positive” operation actually mean, and why isn’t it enough for a company to act for nature only within the boundaries of its own facilities? And how could the insurance sector, municipalities, and private landowners collaborate to prevent flash floods caused by climate change?
System-level problem, system-level solution | Sustainability, Honestly with Sipos Katalin (Episode 7)
How do climate change and biodiversity loss reinforce each other, creating an unprecedented dual crisis? Why is the Carpathian Basin particularly vulnerable to increasingly severe droughts, and how could wetlands save us? And when will we finally start treating the destruction of nature as an incalculable risk in the economy?
“Believing is not enough!”| Sustainability, Honestly with with Zsolt Jamniczky (Episode 6)
How does the exponentially growing energy and water demand of artificial intelligence threaten the achievement of climate goals? Why is China already at a level in electric mobility and energy storage that Europe can still only dream of today? And when will the use of green hydrogen in industry truly become cost-effective?
“The independence of electrical energy is not realistic.” | Sustainability, Honestly with with Zsolt Jamniczky (Episode 5)
How can we become winners of the energy transition, and why is full Hungarian electricity import independence an illusion? Why is nuclear energy essential for achieving climate goals, while Europe is struggling with major challenges of affordability and competitiveness in the global market?
Sustainability, Honestly with Éva Somorjai (Episode 4)
How can the gap be bridged between Generation Z, which demands remote work and flexibility, and the older generation that clings to the office? And why will curiosity and attentive understanding become the primary tools of future leaders, rather than omniscience?









