SOCIAL DIMENSION<\/span>
Employment practices
Human capital development
Talent attraction
Corporate citizenship, philantrophy
Social reporting
Stakeholder management
Supply chain management<\/p>\nMISCONCEPTIONS<\/h4>\n
As it is obvious based on the above with only painting a kindergarten’s fence a company does a very little for sustainability. In the same way donations for non-governmental organisation is not equal with CSR, neithert with sustainability, as it is just the part of it.<\/p>\n
These are small and even important steps, but they are not an reflecting a responsible overall operation and strategy integrated by the whole corporation. The company which operates resulting environmental damages, but in the meantime provides bountiful donations for green NGO-s, environmental programs, is the good example for green washing. In this example it is very possible that the companie’s benefit arising from environmental damage is much bigger than its costs on philantrophy.<\/p>\n
To corporate sustainability such applied theories contribute like sustainable development, corporate social responsibility (CSR), stakeholder theory and accountability.<\/p>\n
Corporate sustainability is a very complex, overall company-wide strategic and operational process. It can not be established from one day to other, but if there is a real intention, then step by step, with persistent work, it can create a long-term value for not just the company, but also for the society.<\/p>\n
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INTERNATIONAL OBJECTIVES, TRENDS The \u201croad we are walking\u201d leads the planet and society nowhere. Realizing this fact, world leaders decided at the UN summit held in 2015 that we need to pave new ones. They committed to end poverty, fight climate change and stand up against injustice. The UN Sustainability Development Goals, if achieved, will […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
Nemzetk\u00f6zi c\u00e9lok, trendek<\/strong><\/p>Az \u00fat, amin j\u00e1runk m\u00e1r tarthatatlan a Bolyg\u00f3 \u00e9s a T\u00e1rsadalom sz\u00e1m\u00e1ra is. Ezt felismerve a vil\u00e1g vezet\u0151i 2015-ben, az ENSZ-cs\u00facstal\u00e1lkoz\u00f3n meg\u00e1llapodtak abban, hogy \u00faj utak kellenek. Elk\u00f6telezt\u00e9k magukat amellett, hogy v\u00e9get vetnek a szeg\u00e9nys\u00e9gnek, megk\u00fczdenek a kl\u00edmav\u00e1ltoz\u00e1ssal \u00e9s harcolnak az igazs\u00e1gtalans\u00e1g ellen. Az ENSZ Fenntarthat\u00f3 Fejl\u0151d\u00e9si C\u00e9lok - ha megval\u00f3sulnak - \u00e9lhet\u0151bb j\u00f6v\u0151t k\u00edn\u00e1lnak a F\u00f6ld eg\u00e9sz\u00e9nek \u00e9s emberek milli\u00e1rdjainak vil\u00e1gszerte.<\/p>
Fenntarthat\u00f3 fejl\u0151d\u00e9s<\/strong>
A fenntarthat\u00f3 fejl\u0151d\u00e9s defin\u00edci\u00f3ja az ENSZ K\u00f6rnyezet \u00e9s Fejl\u0151d\u00e9s Vil\u00e1gbizotts\u00e1ga (Gro Harlem Brundtland, norv\u00e9g minisztereln\u00f6kn\u0151 vezet\u00e9s\u00e9vel) 1987-ben \u201eK\u00f6z\u00f6s j\u00f6v\u0151nk\u201d c\u00edmmel kiadott jelent\u00e9s\u00e9ben jelent meg. A jelent\u00e9s defin\u00edci\u00f3: \u201ca fenntarthat\u00f3 fejl\u0151d\u00e9s olyan fejl\u0151d\u00e9s, amely kiel\u00e9g\u00edti a jelen sz\u00fcks\u00e9gleteit, an\u00e9lk\u00fcl, hogy vesz\u00e9lyeztetn\u00e9 a j\u00f6v\u0151 nemzed\u00e9kek es\u00e9ly\u00e9t arra, hogy \u0151k is kiel\u00e9g\u00edthess\u00e9k sz\u00fcks\u00e9gleteiket\u201d.
Egyszer\u0171bben megfogalmazva a fenntarthat\u00f3 fejl\u0151d\u00e9s a gazdas\u00e1gi, t\u00e1rsadalmi \u00e9s k\u00f6rnyezeti \u00e9rdekek harmoniz\u00e1ci\u00f3ja.<\/p>V\u00e1llalati fenntarthat\u00f3s\u00e1g<\/strong>
A v\u00e1llalati fenntarthat\u00f3s\u00e1g egy \u00fczleti megk\u00f6zel\u00edt\u00e9s, ami hossz\u00fat\u00e1von n\u00f6veli a v\u00e1llalat \u00e9rt\u00e9k\u00e9t (ak\u00e1r r\u00e9szv\u00e9ny\u00e9rt\u00e9k\u00e9t) az\u00e1ltal, hogy kiakn\u00e1zza a lehet\u0151s\u00e9geket \u00e9s cs\u00f6kkenti a kock\u00e1zatokat mind a gazdas\u00e1gi, k\u00f6rnyezeti \u00e9s t\u00e1rsadalmi fejl\u0151d\u00e9s t\u00e9ren. A v\u00e1llalati fenntarthat\u00f3s\u00e1g vezet\u0151i hossz\u00fa t\u00e1v\u00fa \u00e9rt\u00e9ket teremtenek az\u00e1ltal, hogy strat\u00e9gi\u00e1ikat \u00e9s menedzsmentj\u00fcket \u00fagy alak\u00edtj\u00e1k, hogy \u00e9lni tudnak a fenntarthat\u00f3 term\u00e9kek \u00e9s szolg\u00e1ltat\u00e1sok piaci lehet\u0151s\u00e9geivel, mik\u00f6zben sikeresen cs\u00f6kkentik \u00e9s elker\u00fclik a fenntarthat\u00f3s\u00e1g k\u00f6lts\u00e9geit \u00e9s kock\u00e1zatait. [forr\u00e1s: Dow Jones Sustainability Index]<\/p>A v\u00e1llalati fenntarthat\u00f3s\u00e1g t\u00e9mak\u00f6rei <\/strong>a h\u00e1rmas pill\u00e9r ment\u00e9n a k\u00f6vetkez\u0151k:<\/p>Gazdas\u00e1gi dimenzi\u00f3<\/strong><\/span><\/p>Felel\u0151s v\u00e1llalatir\u00e1ny\u00edt\u00e1s
Kock\u00e1zat- \u00e9s kr\u00edzismenedzsment
Etika \u00e9s m\u0171k\u00f6d\u00e9si k\u00f3dex
Megfelel\u0151s\u00e9g
Korrupci\u00f3 & megveszteget\u00e9s
\u00dcgyf\u00e9lmenedzsment
M\u00e1rkamenedzsment
Term\u00e9k-, szolg\u00e1ltat\u00e1sfejleszt\u00e9s<\/p>
K\u00f6rnyezeti dimenzi\u00f3![\"v\u00e1llalati](\"https:\/\/www.planetfanatics.hu\/wp-content\/uploads\/2009\/11\/fennt_2-300x272.jpg\" "\\"v\u00e1llalati")
<\/a><\/span>
<\/strong>K\u00f6rnyezeti teljes\u00edtm\u00e9ny (\u00f6kohat\u00e9konys\u00e1g)
K\u00f6rnyezeti jelent\u00e9s
K\u00f6rnyezeti politika \/menedzsmentrendszer
Kl\u00edmastrat\u00e9gia<\/p>T\u00e1rsadalmi dimenzi\u00f3<\/span>
<\/strong>Munk\u00e1ltat\u00f3i gyakorlat
Hum\u00e1n t\u0151ke fejleszt\u00e9s
Tehets\u00e9gek vonz\u00e1sa \u00e9s megtart\u00e1sa
T\u00e1rsadalmi szerepv\u00e1llal\u00e1s, j\u00f3t\u00e9konys\u00e1g
T\u00e1rsadalmi jelent\u00e9s
\u00c9rdekelt felek figyelembev\u00e9tele
Sz\u00e1ll\u00edt\u00f3i sztenderdek<\/p>T\u00e9vutak<\/strong>
A fentiek alapj\u00e1n j\u00f3l l\u00e1that\u00f3, hogy azzal, ha egy v\u00e1llalat kifesti egy \u00f3voda ker\u00edt\u00e9s\u00e9t, m\u00e9g nagyon keveset tett fenntarthat\u00f3s\u00e1g\u00e1\u00e9rt. Ugyan\u00edgy nem \u00e1ll\u00edthat\u00f3 CSR-nak vagy fenntarthat\u00f3s\u00e1gnak az, ha egy v\u00e1llalat t\u00e1rsadalmi szervezetek programj\u00e1t t\u00e1mogatja.<\/p>Ezek kis \u00e9s ak\u00e1r fontos l\u00e9p\u00e9sek ugyan, de m\u00e9g nem tekinthet\u0151k a teljes v\u00e1llalatot \u00e1tfog\u00f3 m\u0171k\u00f6d\u00e9snek, strat\u00e9gi\u00e1nak. Az a v\u00e1llalat pedig, amelyik m\u0171k\u00f6d\u00e9s\u00e9ben a k\u00f6rnyezet puszt\u00edt\u00e1s\u00e1t \u00e9ri el, de k\u00f6zben nagylelk\u0171en p\u00e9nzeket adom\u00e1nyoz z\u00f6ldeknek, k\u00f6rnyezetv\u00e9delmi programoknak, a z\u00f6ldre fest\u00e9s \u00e9l\u0151 p\u00e9ld\u00e1i. Itt m\u00e9g az is val\u00f3sz\u00edn\u0171s\u00edthet\u0151, hogy a k\u00f6rnyezetpuszt\u00edt\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 bev\u00e9tele a v\u00e1llalatnak nagys\u00e1grendekkel nagyobb, mint amit j\u00f3tettekre ford\u00edt.<\/p>
A v\u00e1llalati fenntarthat\u00f3s\u00e1ghoz olyan alkalmazott elm\u00e9letek is hozz\u00e1j\u00e1rulnak, mint nem csak a fenntarthat\u00f3 fejl\u0151d\u00e9s, de a v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s (CSR), a stakeholder elm\u00e9let \u00e9s v\u00e1llalati elsz\u00e1moltathat\u00f3s\u00e1g (accountability).<\/p>
A v\u00e1llalati fenntarthat\u00f3s\u00e1g nagyon komplex, a teljes v\u00e1llalati strukt\u00far\u00e1t \u00e9rint\u0151 strat\u00e9giai \u00e9s m\u0171k\u00f6d\u00e9si folyamat. Nem lehet egyik napr\u00f3l a m\u00e1sikra megval\u00f3s\u00edtani, de amennyiben a sz\u00e1nd\u00e9k val\u00f3s, akkor apr\u00f3 l\u00e9p\u00e9sekkel, kitart\u00f3 munk\u00e1val hossz\u00fat\u00e1v\u00fa \u00e9rt\u00e9keket teremthet a c\u00e9gnek \u00e9s az eg\u00e9sz t\u00e1rsadalomnak.<\/p>","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/www.planetfanatics.hu\/en\/wp-json\/wp\/v2\/pages\/646"}],"collection":[{"href":"https:\/\/www.planetfanatics.hu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.planetfanatics.hu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.planetfanatics.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planetfanatics.hu\/en\/wp-json\/wp\/v2\/comments?post=646"}],"version-history":[{"count":0,"href":"https:\/\/www.planetfanatics.hu\/en\/wp-json\/wp\/v2\/pages\/646\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.planetfanatics.hu\/en\/wp-json\/wp\/v2\/media?parent=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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